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The Sony Group has developed a truly broad array of business on a global scale, including the component & devices and electronics products such as “BRAVIA”, “VAIO”, game consoles. We handle for entire logistics operation for the Sony Group and aggressively pursued global expansion early on, ahead of others in the industry. Today we have 16 overseas branches, including in the US, EU, China, Brazil, India, Thailand, and Malaysia. Our head office plays the role of a headquarters for those branches. Right now our employees are striving at each locations on global network, to establish an efficient logistics operation.
Along with Sony Group global expansion, we have focused on improving operational quality. Aiming to establish higher quality of logistics solutions, we have engaged several ideas. Today it has become standard practice, but in fact, we are the first in the industry to create a system for direct delivery from the factory to overseas retailers. Previously those delivery was arranged through the warehouse of overseas sales company.
We have a department that specialized in logistics engineering. This department challenge for operational innovation. For example, simulating and designing the best package to obtain the maximum container loading efficiency. We continue challenging to take up objectives for deliver parts and products “efficiently”, “correctly”, and “cost effectively” with our partners.
For the several years now the Sony Group has been rapidly shifting business to emerging markets undergoing continuing growth. With this, we have enforced into emerging markets such as India, Russia, the Middle East, and Africa. We challenge to establish the logistics system that improve the logistics quality and reduce costs, with leveraging the operational know-how we have cultivated thus far and consideration for conditions and character of each country.
Therefore, we understand that personal development who have a global perspective and are deeply familiar with local logistics, is important. We will continue proposing a valuable logistics solutions on a global scale.
